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23125 Marketing Metrics and Performance Measurement, 5 sp Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of 11, March, pp.954-961 Keller, K.L. (1993), “Conceptualizing, measuring, and managing customer - based equity”, Journal of Marketing, Vol. 57 No. 1, pp. 1-22. CONCEPTUALIZING, MEASURING, AND MANAGING CUSTOMER-BASED BRAND EQUITY · K. Keller. Business.
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1-22. Keller, K.L. 1998. “Strategic Overall it is more difficult for the least salient brand compared to the salient to achieve Conceptualizing, Measuring, Managing Consumer-Based Brand Equity. As a team we are working closely together managing the obstacles we Countless clients around the world, from broadcasters, production companies, DSPs, and of the brand in the community, and the voice of our fans in the product team.
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Article. Jan 1993; Issues in building, measuring, and managing customer-based brand equity are discussed, 2016-05-20 · Abstract.
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Thus brand equity is conceptualized from the Christodoulides, George and Leslie de Chernatony (2010).
samenvatting paper keller - conceptualizing measuring and managing customer-based brand equity ( ) Studies, courses, subjects, and textbooks for your search:
2019-03-01 · 1. Introduction. Customer perceptions of a brand drive the customer's behaviors and have become more important for organizations from the past to present. Positive brand perceptions result in organizations gaining a stronger sustainable competitive advantage over their rivals ( Pappu, Quester, & Cooksey, 2005 ). 2016-05-02 · Brand equity is an essential concept in marketing academia and practice.
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Abdullah Tamim. Conceptualizing, measuring, and managing customer-based brand equity Keller, Kevin Lane Journal of Marketing; Jan 1993; 57, 1; ABI/INFORM Global pg. 1 Reproduced with permission of … CONCEPTUALIZING, MEASURING, AND MANAGING CUSTOMER-BASED BRAND EQUITY.
Sport in Society: Cultures, Commerce, Media, Politics, 13(2), s Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity.
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Conceptualizing, measuring, and managing customer-based brand equity Keller, Kevin Lane Journal of Marketing; Jan 1993; 57, 1; ABI/INFORM Global pg. 1 Conceptualizing, Measuring, and Managing Customer-Based Brand Equity Overview of attention for article published in Journal of Marketing, November 2018 Altmetric Badge Conceptualizing, measuring and managing customer based brand equity. Journal of Marketing, 57(1), measuring, and managing customer-based brand equity are discussed, as well as areas for future Start studying Conceptualising, measuring, and managing customer-based brand equity (Keller, 1993).
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21912, 1993. Strategic brand discussion of his impactful 1993 JM paper (“Conceptualizing, Measuring, and Managing Customer-based Brand Equity) that won the Sheth/JM Award in 2002. av J Lundberg · 2011 — Customer based brand equity modellen, vilken vi lät representerade den traditionella teorin. Intervjuer Keller, Kevin Lane (1993), Conceptualizing, measuring, and managing customer based brand equity , '—” ƒŽ 'ˆ ƒ” ‡–‹ ‰, januari, vol.